What I Wish I Knew Before Branding My First Business
When I first started branding The OMAS Agency, I thought I was being bold. I chose colors I liked. I picked words that felt powerful. I told myself I was showing up confidently.
But here’s the truth: I wasn’t fully clear on who I was—let alone who I wanted to become.
Branding a business isn’t just about colors, fonts, or taglines. It’s about alignment. It’s about the soul. It’s about anchoring your visual and verbal choices to the why behind your work.
And I wish someone had told me that before I started.
Instead, I learned it the hard way—by building something that looked great… but didn’t always feel like me.
Over time, I dug deeper. I started exploring brand archetypes. I studied the psychology of messaging. I stopped designing from a place of “what looks good” and started asking, “What feels true?”
If I could go back, I’d tell myself this:
Don’t brand the version of you that’s trying to impress people.
Brand the version of you that’s becoming.
Now, when I help entrepreneurs think about their own branding, we start with who they are and who they’re evolving into. Because the best brands don’t just speak to the present. They hold space for the future.
If you’re in that early stage, or if you’re pivoting and unsure where to begin, let this be your permission to pause and go deeper.
✨ The Business Brilliance Blueprint is a great place to begin. It’s not a branding template—it’s a clarity tool. It walks you through questions that help define the heart of your business before you pick up a color wheel.
You can build something beautiful. But more importantly, you can build something aligned.
Until next time…
-Crystal
Clarity. Confidence. Cash Flow.
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